The YouTube stars whose clips go viral and break out of the blogosphere into popular culture now have an agency to represent them.
The two-year-old Big Frame, with its official channel Bammo, is making waves in the entertainment biz with its digital-age focus on matching advertisers to talent with grassroots support.
“The company finds and represents the most popular YouTube personalities, talent that goes by names like MysteryGuitarMan, DeStorm and DudePerfect,” notes a recent profile on TheWrap.com.
Big Frame was founded by Sarah Evershed Penna in 2010. Their current roster “draws more than 8 million viewers a month… While Big Frame calls itself a media company, what makes it stand out from the big boys in the increasingly crowded online video-production business is its management element.”
Penna told The Wrap that the biggest hurdles to overcome for burgeoning YouTube talent are “discovery and promotion,” particularly as the mega-site launches dozens of new channels with original content. Big Frame seeks to cut through the clutter.
Apart from the usual sponsorship opportunities, Big Frame has Home Depot to allow rapper DeStorm to film a video in one of their brick-and-mortar stores. And several years ago, Penna paired GMC with DudePerfect, “a group of Texans who film trick shots… They ended up giving the guys a plane to shoot out of and using the video in an ad campaign.”
Big Frame has been so successful they’re now wrapping up their first round of investment funding. Penna and her team firmly believe YouTube and user-generated content is the wave of the future. Do you agree?
CLICK HERE for the full article at The Wrap.